Ninjas!

Beacon

Apple’s marketing ninjas were on the prowl again today, rappeling down skyscapers and sneaking through crowded streets. This phonecam shot was taken on my lunch break, less than three hours after the Macworld keynote. By 5:00 pm, Market St in the Financial District had the poster up on every kiosk lining both sides of the street, backlit blue beacons signaling to the faithful.

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